Charles Doyle: JLL Adopts New ‘Worldmark’ Logo for Rebrand

Jones Lang LaSalle has changed its company name to JLL and unveiled a new logo as the company seeks to adapt to communication styles in different companies, as well as digital and online media. 

The company plans to release the new name worldwide over the next two years while the legal name Jones Lang LaSalle and that of its LaSalle Investment Management subsidiary will stay the same, JLL said Monday.

“The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services,” said Charles Doyle, chief marketing and communications officer at JLL.

JLL also seeks to emphasize its global nature and work in multiple markets with the rebrand move.