Joanna Crews
A business unit of Cubic has received a contract of an undisclosed value to develop an integrated mobile application for commuters who use the the Los Angeles County Metropolitan Transportation Authority’s contactless fare payment system.
Cubic Transportation Systems will build the application to help TAP card users manage their account balances, load value or passes and receive service alerts through smartphones, the company said Wednesday.
David Sutton, executive officer of LA Metro, said that adding apps and connecting features to the county’s smart card system will help customers “get the latest commute information, make a fare purchase, use their mobile device as a TAP card and complete their journey using transit, bikeshare or other multi-modal programs.”
The TAP app will leverage the application programming interface portal used on Cubic’s software-as-a-service platform and link with an existing back office and a new account management platform.
Cubic’s SaaS is designed to operate in Microsoft‘s Azure cloud environment.
The app will also work to help users receive push notifications and in-app alerts for TAP and transit-related information, travel-driven promotion and incentives and access to fare subsidy programs.
Cubic also seeks to build an app for merchants to sell passes and stored value amounts via near field communication reader/writer interface, as well as provide discounts or rewards to eligible enrollment category members.
