Sidra Berman, most recently head of market management operations at Savi Technology, has been promoted to serve as the company’s vice president of marketing.
She will report directly to President and CEO Bill Clark and have responsibility for implementing strategies to help the company expand into new markets and build brand awareness, Savi said Wednesday.
Clark said Berman brings experience in communications, pricing, corporate events and product marketing to her new role.
Berman, a 15-year marketing veteran, joined Savi last year and previously held leadership positions at Deltek, General Electric and SaaS.
She earned a bachelor’s degree in political science from Tufts University and a master’s in finance and marketing from the University of Maryland.