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Salesforce & AWS Partnership Aims to Enable Users With New AI, CRM Product Integrations

Salesforce & AWS Partnership Aims to Enable Users With New AI, CRM Product Integrations
Salesforce-AWS partnership

Salesforce has introduced several products into the Amazon Web Services Marketplace, aiming to provide new ways for users to perform various data integration and resource management tasks.

The two organizations jointly announced Monday that their newly expanded partnership will make Salesforce programs like Data Cloud, Service Cloud, Sales Cloud and MuleSoft available for the first time in the AWS Marketplace.

“Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organizations and industries,” commented Adam Selipsky, CEO of AWS.

Selipsky went on to say that the integration means the combined customer base of the two companies will gain access to innovative and collaborative artificial intelligence solutions, allowing them to securely meld the latest in generative AI into their processes.

Salesforce will reciprocally support Amazon’s Bedrock offering on its Einstein Trust Layer. Through a single application programming interface, or API, Amazon Bedrock provides a concentrated point of access for foundation models from various AI companies. Now, AI-driven apps and workflows will be functional in Salesforce and AWS.

Salesforce also plans to leverage AWS-native tools like Amazon Connect Chat as well as a selection of other compute, storage and data applications.

“With these enhancements to our partnership, we’re enabling all of our customers to be more innovative, productive and successful in this new AI era,” said Marc Benioff, CEO of Salesforce.

Additional Salesforce programs to be introduced to the AWS Marketplace via the partnership are Industry Clouds, Tableau, Platform and Heroku.

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