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Q&A: Raj Shankar on His Motivation to Join Salesforce, How Digital Tech Can Drive Insights for GovCon Sector

Q&A: Raj Shankar on His Motivation to Join Salesforce, How Digital Tech Can Drive Insights for GovCon Sector - top government contractors - best government contracting event

Raj Shankar, vice president of digital transformation and GTM at Salesforce, shared in a recent Executive Spotlight interview what attracted him to the company and how it can help aerospace and defense businesses gain insights with digital technology.

“My goal in joining the company was to be a part of the leading industry and go to market strategies that are squarely to open the aperture with our customers in the aerospace and defense sectors,” Shankar told GovCon Wire.

He also offers views on the Salesforce platform’s role in business and supply chain management processes.

“There are many value propositions that we deliver and execute for vendors, including a visual thread with connected sales and services as well as workforce engagement and cyber risk mitigation. These are all pillars of what we talk to our customers about, which also includes solutions and compelling propositions that we’re bringing to the table.”

Read the full Q&A with Raj Shankar on GovCon Wire, sister site of ExecutiveBiz.

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Written by Mary-Louise Hoffman

is a writer of news summaries about executive-level business activity in the government contracting sector. Her reports for ExecutiveBiz are focused on trends and events that drive the GovCon industry to include commercial technologies that private companies are developing for federal government use. She contributes news content to ExecutiveBiz’s sister sites GovCon Wire and ExecutiveGov.

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