Nichols Martin
The Defense Intelligence Agency is seeking information from the private sector about customer experience services that could be used to foster a more human-centric culture.
DIA is considering a CX-driven framework to adopt a more customer-centric approach and observe better collaboration, transparency and communication with partners, the agency said in a notice posted Tuesday on the beta SAM website.
The agency also wants to further foster customer trust and implement customer-centric principles across the DIA workforce.
Responses to the request for information must contain market information on relevant services and must be submitted on or before Nov. 23.
A potential five-year contract may be awarded for the effort in fiscal year 2021 or 2022.
DIA will consider human-centered design experience and change management expertise in evaluating options.
