Matthew Nelson
Salesforce has partnered with Esri to incorporate the latter’s geographic data library into the Salesforce Maps tool to help companies study and visualize large volumes of demographic information.
Esri said Wednesday the integration of the ArcGIS Living Atlas will enable Salesforce Maps users to categorize and validate specific client and business needs through the use of economic, behavioral and demographic data.
Jack Dangermond, president and founder of Esri, said Salesforce customers may utilize Living Atlas to discern patterns and gain insight into their clients via geographic visualization.
“The Salesforce and Esri technology integration will enable organizations around the globe to combine their business data with geospatial analytics and mapping for competitive advantage,†Dangermond added.
Salesforce Maps is slated for release at the Dreamforce 2019 event.
