Cubic‘s transportation systems business will collaborate with Delerrok to offer cloud-based electronic ticketing systems to transit agencies under an investment and alliance agreement.
The partnership seeks to integrate Delerrok’s TouchPass electronic fare collection technology with Cubic’s Transit Management as a Service platform in an effort to help operators simplify the ticketing process through a pay-as-you-go framework, Cubic said Tuesday.
Bradley Feldmann, chairman, president and CEO of Cubic, said the company looks to expand its service and customer base to the small- and mid-market transportation sector through the alliance.
Dellrok CEO Bob Hamilton said that both companies seek to help smaller transit agencies deploy a full-featured system without going through lengthy software development processes and manage costs associated with custom-built technologies.
The integrated offering is intended for agencies that aim to transform commuters’ e-ticketing, travel information access and mobile experiences, according to Cubic.