ICFÂ has secured nine contracts worth a combinedÂ $34.4 million from the Centers for Disease Control and PreventionÂ to support CDC’sÂ public health campaigns.
CDC will useÂ the company’s campaign development, creative, digital advertising, social marketing and media, stakeholder and traditional engagement expertise to facilitateÂ multiple projects such asÂ theÂ National Diabetes Prevention Program, ICFÂ said Friday.
The first task order coversÂ support forÂ tobacco prevention efforts of the CDC’s Office on Smoking and Health whileÂ six other task orders call for the company to help the National Center for Emerging and Zoonotic Infectious Diseases raise public awareness ofÂ health topics and assist theÂ National Center for Injury Prevention and Control in scientific educationÂ initiatives.
The company will alsoÂ oversee the development of a targeted communications campaign that seeksÂ to raise awareness on risks associated with opioid abuse as well as develop tools to promote adoption of CDC’sÂ Guideline for Prescribing Opioids for Chronic PainÂ under an additional task order.
ICF also received a task order to helpÂ the National Center for Chronic Disease Prevention and Health Promotion createÂ training and technical assistance toolsÂ for DPP.
“ICF has a robust history of working with CDC to change behavior around some of the worldâ€™s most pressing public health issues, including prescription drug overdose, tobacco use among youth and diabetes in high-risk populations,” saidÂ Kris Tremaine, an ICFÂ senior vice president .
Tremaine added the company aims to deliver new marketing products and use the latest strategies and technologies to help the CDC deliver the agency’sÂ campaigns to the intended audience.