Dominique Stump
Celsius Holdings has partnered with the military retailers to market the company’s calorie-burning beverage product at U.S. Army, Air Force, Navy and Marine Corps installations worldwide.
Celsius said Tuesday its distributor Eurpac Service will ship the drinks to global base stores operated by exchange services.
Gerry David, Celsius CEO, said the company aims to help troops “get through the long and demanding hours they spend protecting our freedom” with its product.
Eurpac Service provide distribution, retail headquarters, advertising, retail space planning, business analytics, consumer engagement, experiential marketing,and merchandising services to the military channel retail supply chain.
Celsius said its beverage works to help burn body fat when consumed before exercise.
