ICF International has received a two-year, $4.8 million task order from the Centers for Disease Control and Prevention‘s National Center for Injury Prevention and Control in support of the agency’sÂ communications campaign forÂ opioid abuse risk awareness.
The company said Thursday it will manageÂ the developmentÂ and placement of the campaign’s digital and social media advertisements, create social media contentÂ and provideÂ online, mobile training for providers.
ICF will also work to create tools, training and outreach programs to helpÂ encourage physicians and other healthcare providers to followÂ CDC’sÂ Guideline for Prescribing Opioids for Chronic Pain.
The contract is part of a communication services blanket purchase agreement and supports the CDC parent agencyÂ Department of Health and Human Services‘ efforts to address and lessenÂ opioid misuse and abuse.
“Our communications work on the risks of illicit drug use has given us a solid understanding of the impact of prescription opioid abuse on our society,” said Frances Heilig, aÂ vice president at ICF.
“We look forward to working with the CDC to help dissect and communicate this complex issue to increase its visibility across a variety of audiences and reduce the incidence of drug-related deaths in the United States.”
ICF has supported government agencies to raise awareness onÂ substance abuse and misuse for more than two decadesÂ and had assisted CDC on previous campaigns onÂ traumatic brain injury, suicide prevention, youth violence and illicit drug use.