Anna Forrester
Razorsight and IBM have partnered to deliver an analytics tool aimed to help drive the marketing strategy of mobile operators and address both customer expectations and business needs.
Razorsight said Tuesday that IBM’s PureData for Analytics and SPSS offerings will leverage Razorsight Predictive Analytics to help mobile operators draw business insights such as the “Next Best Action” at the point of interaction with the customer.
“By delivering the ‘Next Best Action,’ analytics-driven marketing helps retain customers and increase lifetime value, leading to a more stable customer base and stronger margins,” said Chris Checco, president and chief analytics officer at Razorsight.
The company wants this strategy to help mobile operators bolster customer experience as well as their profit margins and shareholder value.
