John Kennedy, formerly vice president of global business services at IBM, has joined Xerox Corp. as chief marketing officer and corporate VP.
He most recently led IBM“™s marketing and demand generation within the company“™s business services division, Xerox said Monday.
“John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,“ said HervÃ© Tessler, senior VP and president of corporate operations at Xerox.
Kennedy also held various senior marketing, sales and strategy roles in both the U.S. and Asia-Pacific region for IBM after he worked at Procter & Gamble and previously at the then NationsBank, now Bank of America.
Kennedy also serves on the boards of the National Association of Advertisers and Business Marketing Association.