John Kennedy Joins Xerox as CMO, Corporate VP; Hervé Tessler Comments

John Kennedy, formerly vice president of global business services at IBM, has joined Xerox Corp. as chief marketing officer and corporate VP.

He most recently led IBM’s marketing and demand generation within the company’s business services division, Xerox said Monday.

“John brings a global view and a proven track record of success changing brand perception and driving strategic business results through integrated marketing and communications,” said Hervé Tessler, senior VP and president of corporate operations at Xerox.

Kennedy also held various senior marketing, sales and strategy roles in both the U.S. and Asia-Pacific region for IBM after he worked at Procter & Gamble and previously at the then NationsBank, now Bank of America.

Kennedy also serves on the boards of the National Association of Advertisers and Business Marketing Association.