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Cubic‘s transportation systems business has established Urban Insights Associates, a new subsidiary in Washington, D.C. to serve the urban transportation industry through data-driven offerings.
The company said Monday Urban Insights will leverage predictive analytics and data science to help transportation planners and agencies collect and analyze data to make decisions regarding operations.
Data coming from vehicle location, ticketing and fare collection and other transportation systems are expected to generate insights to support transportation planning and management activities.
“Our customers have asked for help to combine the data that Cubic’s management systems create with the many other data sets they collect to understand the interplay of these systems and derive insights to improve operations,” said Matthew Cole, executive vice president and deputy for strategy, business development and diversification at CTS, explaining the conception of Urban Insights.
