Dave Helmreich, formerly senior vice president for the media and advertising business of Neustar, has joined digital media technology provider Audience Partners as CEO.
He holds experience in leading technology-enabled organizations and helping enterprise clients implement data-based advertising platforms, Audience Partners said Wednesday.
Audience Partners chairman Jeff Dittus said Helmreich will leverage his leadership skills to help the company expand its marketing communications work in the political and healthcare markets.
Helmreich helped found TARGUSinfo‘s audience targeting service AdAdvisor and served as vice president and general manager until that business was acquired by Neustar in 2011.
He started his career in naval aviation as a carrier-focused naval flight officer.
He holds a bachelor’s degree in computer science from the United States Naval Academy and an MBA from the University of Maryland.