Mary-Louise Hoffman
Salesforce has unveiled a new customer relationship management platform the company built to help mobile users access on-screen guided support within an Android or Apple iOS application.
The Service Cloud SOS tool is powered by Salesforce’s application programming interface technology in order for businesses to embed a customer support button into mobile apps, Salesforce said Thursday.
Philips, Stanley Black & Decker, Inspirato with American Express and Cars.com have deployed Salesforce’s Service Cloud platform.
Salesforce-backed research says businesses saw an average customer satisfaction increase of 37 percent by leveraging the company’s customer service technology.
Service SOS contains a help button for mobile app users to select for in-app support via live audio and video streams.
The company also designed the tool to help service agents interact with customers in real time and provide step-by-step guidance.
Salesforce will offer a private beta of its Service SOS platform in the second half of this year.
