Accenture Plc has acquired Acquity Group Ltd, the second-largest independent digital marketing company in the U.S., for nearly $316 million in cash as part of an effort to expand digital marketing and eCommerce offerings.
The acquisition extends Accenture“™s marketing, technology and analytics services for chief marketing officers and brand managers, the company said Monday.
Brian Whipple, global managing director of Accenture Interactive, said Acquity Group“™s eCommerce and digital platform capabilities will integrate into Accenture“™s strategy, analytics, technology and marketing operations.
Acquity Group provides digital marketing and technical services intended to help customers boost their brand and eCommerce operations.
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Accenture paid Acquity Group $13 per outstanding American depository share, which totaled approximately $316 million.