Quova, a Neustar Service providing Internet Protocol geolocation data, introduced its UP Audience Targeting Solutions. ATS assists brand marketers effectively implement online display advertising without cookies or targeting.
ATS provides a method to reach specific audiences with a tailored message. This will enable marketers to be more creative and use ATS to deliver marketing in the most relevant context to the person viewing it.
“Different than de facto advertising practices, ATS allows marketers to target audiences based on where they log onto the Internet. This means brand advertisers can reach consumers or enterprise customers with special offers at their place of work, play, study, or travel,” said Miten Sampat, vice president, Product Strategy, Quova, a Neustar Service. “Agencies and marketers will be impressed with how this scales for campaigns.”