You know him as the author of the E-Myth book series. For over 30 years, Michael Gerber has helped shatter preconceptions on what it takes to successfully run a business. As both the founder and chairman of E-Myth Worldwide, as well as the bestselling author of books such as E-Myth Mastery and Awakening the Entrepreneur Within, Gerber has tackled a slew of challenging questions that befuddle small business owners. In the following Q&A, Gerber talks about his latest book, and what entrepreneurs can do to make their business dreams a reality.
How did you arrive at the title of your latest book?
Michael Gerber: I have been working on my company, E-Myth Worldwide, for 30 years. In 2004, for whatever reason, I decided it was time for me to do something new. I did “” I brought an executive team into E-Myth Worldwide to further the growth of the company. I became chairman of the board and spent three hours a month meeting with the board to discuss strategy, tactics, results, problems and successes, in the mean time perusing my own personal views. I knew I wanted to do something fresh, I wanted to do something I had not been doing for 30 years. I wanted to have a new conversation with the world.
It came to me that I wanted to create the “Dreaming Room.“ The name came to me earlier on. In fact, I had created an office within our office that E- Myth Worldwide had called the Dreaming Room. It was intended as a place where people would go and break out of the box, break out of the mindset that we were all constricted by at one point or another and to do fresh thinking. Well, it didn“™t really end up doing that. It simply ended up being a room with a name on it. I decided I was going to do a Dreaming Room. The very first Dreaming Room that I did was in December of 2005. I went into that Dreaming Room with all manners and forms of hopes, dreams and expectations. I labeled the Dreaming Room by saying what“™s going to happen here is a blank piece of paper in a beginner’s mind, we are going to pursue the impossible and we are going to discover what it is that entrepreneurs do.